Simplebet: Playbook Promo


Betting Better Than Brad

Simplebet was new to the sports book market and needed to demonstrate not only had they arrived in a big way, but their tech was smarter and faster than the competition. GFX + footage + one pathetic character all helped to bring the story home.

Isaiah worked with Simplebet’s leadership and marketing teams to develop a story and script that simultaneously introduced the audience to their first public-facing product, while also underscoring their tech capabilities. After scripting, editor Andrei Zakow took the lead on visual storytelling while Isaiah and Naoko Saito developed motion graphics sequences to demonstrate the product’s capabilities.


Creative Director: Isaiah King
Editor & Producer: Andrei Zakow
Writer & Director: Isaiah King
Animation & Design: Naoko Saito
Voice Talent: Andrew Totolos